Partnership · 16 June 2026

Canada and Ireland name Swaay in $5M Trois-Rivières investment

Mark O'Donnell
Chief Commercial Officer & Co-Founder, Swaay · 16 Jun 2026

In short

A joint Canada–Ireland statement, marking the close of Prime Minister Mark Carney's visit, named Swaay among the partnerships drawing Irish builders into Canada. It cited a $5 million investment by Bevcraft Group and Swaay Technologies to expand the manufacturing facility in Trois-Rivières, Quebec, including digital container printing systems for use across North America.

We're immensely proud to be recognised as the business partnership between the two nations goes from strength to strength. But the reason it matters runs deeper than one announcement.

The way drinks brands source cans was built for a different era

High minimum orders. Long lead times. Warehouses of printed inventory committed to demand months in advance. That model favours scale and excludes the rest.

Distributed digital container printing changes that. It prints what is needed, when it is needed, close to where cans are filled. The facility in Trois-Rivières brings that capability to scale for markets across North America.

A trusted partner in Canada

We've found a trusted partner in Canada: in the businesses, the people, and a country that backs builders. Can't wait to see what comes next.

With thanks to the Embassy of Canada in Ireland, Enterprise Ireland Canada, and the Department of Enterprise, Tourism and Employment, all of whom have helped the journey to date. 🇨🇦 🇭🇪

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