How do you get custom printed cans made?
Pick the can format, line up whoever is going to fill it, get artwork built to that format's dieline, approve colour on a printed can, then order. The step most first-time buyers miss is that printing and filling are separate businesses with separate schedules, and the filler's calendar usually sets the date everything else works back from.
Start with who fills the can
A can printer prints empty cans. A co-packer or your own filling line puts liquid in them and seams the lid on. These are different companies doing different things, and the printed cans have to arrive before filling can be booked.
So the sequence runs backwards from the fill date. Find the filling slot first, work back through delivery, printing and artwork approval, and you will know whether your launch date is real. Do it in the other order and you will find out late.
If you do not have a filler yet, get quotes from both at the same time. Fillers often have views on can format and supplier, and it is cheaper to hear them before artwork than after.
Choose the format before you design
Can size and shape decide the dieline, the printable area, how many fit a pallet and what the filler can run. Changing format after artwork means redoing artwork.
Confirm the format with the filler, not just with yourself. Not every line runs every size, and a format the filler cannot handle is an expensive thing to discover with cans on a pallet.
The sequence
| Step | What happens | Who owns it |
|---|---|---|
| Format and volume | Pick the can size and the run length, confirmed against the filling line | You, with the filler |
| Quote | Delivered price for the whole order including lids and freight, plus lead time | Printer |
| Artwork | Designed on the printer's dieline, in CMYK, white layer marked, mandatory copy laid out | You or your designer |
| Preflight | Printer checks geometry, resolution, barcode and legal copy, and comes back with fixes | Printer |
| Colour proof | A printed can with over-varnish, approved in daylight and retained as the standard | Both |
| The run itself, usually the shortest part of the timeline | Printer | |
| Delivery | Cans on pallets to the filler, not to you, unless you have somewhere to put them | Printer and filler |
| Fill and seam | Booked in advance against the delivery date | Filler |
What to have ready before you ask for a quote
Can format and volume. Roughly how many cans, and whether that is one design or several. Where they need to be delivered. When you need them there. Whether you have artwork already, and if so what state it is in.
That is enough for a serious quote. You do not need finished artwork to start the conversation, and waiting until artwork is finished is one of the more common ways to lose a month.
Where first orders actually go wrong
Artwork built to a label template rather than a can dieline, so it does not fit the printable band and has to be rebuilt.
A brand colour that turns out to sit outside what process inks can reach, discovered at proof stage rather than at quotation.
Mandatory copy laid out last, then found not to fit, forcing a redesign of a finished piece of artwork.
No filling slot booked, so printed cans sit in storage while the launch date moves.
Nowhere to receive a pallet. Cans arrive by the pallet whether the order is small or large, and a pallet does not fit in a spare room.
How long it takes
Printing itself is fast. The timeline is dominated by artwork, approval and the filler's schedule, which means the parts you control are the parts that decide the date.
Get the dieline on day one, lay out mandatory copy before design, and raise brand colour at quotation. Those three habits remove most of the delay from a first order.
Testing before committing
The reason to start small is not to save money on the first run. It is to find out whether the product sells before you own a warehouse of a design you want to change.
Digital printing makes that possible, because there are no plates to pay for and no long run needed to absorb them. Swaay prints from 1,000 cans, and the same platform carries the design that works up to full scale without changing supplier, requalifying artwork or re-approving colour partway.
Common questions
Do can printers fill the cans as well?
Usually not. Printing empty cans and filling them are separate businesses. You will normally work with a printer and a co-packer, or a printer and your own filling line, and the filler's schedule tends to set the overall timeline.
What do I need before asking for a quote on printed cans?
Can format, roughly how many cans and how many designs, delivery location, the date you need them, and the state of your artwork. Finished artwork is not required to start, and waiting for it is a common way to lose several weeks.
How long does it take to get custom cans made?
The printing is the fast part. Artwork, preflight, colour approval and the filler's calendar dominate the schedule, so the date is mostly decided by how quickly the artwork side moves. Working backwards from a booked filling slot is the reliable way to plan it.
Can I order a small quantity of custom printed cans to test?
Yes. Digital printing has no plates to pay for, so short runs are practical. Swaay's minimum is 1,000 cans. Check what the smallest complete delivered order costs including lids and freight, since that is the number that decides whether a test is worth running.
What is the most common mistake on a first can order?
Designing to a label template instead of the can's dieline. The printable band on a can is smaller than people expect and the artwork wraps onto a cylinder, so label artwork almost always has to be rebuilt. Ask for the dieline before any design work starts.
Keep reading
What is the difference between digital and offset can printing?What is short run can printing?What drives the cost of a printed can?How do order minimums for printed cans actually work?What artwork specification do printed cans need?Can you match a Pantone colour on a printed can?How do you get printed cans made in Ireland?How long does it take to get printed cans?What Swaay does